what UPS wanted to say in their ads


giving UPS a run for their money: mark lambert, logistics guru

I remember my first steering committee meeting where I described myself as a logistics whore. I had not seen the latest UPS commercial series entitled, “UPS Hearts Logistics”, but someone in the room blurted out, “That’s what UPS really wanted to say!” And there it started; my time with the AV200 making sure once you leave the School of Medicine on Saturday morning that you get back to Emory 36 hours later all in one piece… happy and brimming with satisfaction with your accomplishments.

Well, OK, I cannot directly help you with the warm, fuzzy feeling of accomplishment, but my team can ensure that you are hydrated, fed and safe. Achieving this outcome takes many people and many hours of preparation and coordination. My experience comes from 11 years on the operations committee of Atlanta Pride. There the party is for 300k people and stays in one place. The AV200 is 0.001 the size and moves constantly. Ah, I love a good challenge. As do the 8 Lead Volunteers that make sure the work gets done right. Let me offer you a few names you can drop along the route.

The first two guys that most of you will never see leave Emory about the time you are eating breakfast. Rich Allen and Gordon Low head up the Distribution Group. They are dropping coolers filled with water, Powerade and ice, food, tables, and chairs to the 6 pit stops you will visit along the route. This is their second year doing distribution and the timing of the whole thing begins with them. You’ll see them at Rock Eagle Saturday night.

Your next encounter will be with Colin Wright and the 20 or so Support and Gear (SAG) specialists. These are the ones you will depend on the most over the entire route. While you are concentrating on the road and pedaling hard each mile, they are focused on you and your well-being. If you look like you are about to fall out they will tell you to drink more water. If you fall or are in an accident they will respond. If you are lost…well that is where that wristband comes in – CALL THE NUMBER ON IT! The SAG folks cannot help you if you get lost so know where your cue sheets are, note the signage and if you are AT ALL not sure you are still on the route, chances are you’re not. The number on the wristband is a Google Voice number and will ring about 5 different cell phones, including Colin’s. Please use it!

Speaking of arrows and getting lost, David Haynes and John Crocker are transportation geeks (I say that with reverence) and they are your Wayfinding Leads. Their job is to do everything possible to make sure you do not lose your way on the route. Signage goes out on the Thursday before the Ride and is checked before you leave out on Saturday morning and then all the signs have to be turned around once the last rider passes! (You do, after all, have to come back the same way you came). Consider the time it would take to move a popcorn trail from one side of the road to the other. All with a smile. David has also created a very thorough Google Earth file (on the AV200 Rider web page [look for the .kmz file]) Downloading this file and – assuming you have Google Earth (free download) – you can drill down on every section of the route. Hazards, obstacles, and busy sections of roadway are all marked for you. Study hard, girls and boys!

Then, you have a dizzying array of characters (I mean so quite literally) ready to help you off your bike and get you rested, watered, snacked, and entertained — all in the middle of rural Georgia. Chris Campbell and Erik Metzger are responsible for staffing and operating the 6 pit stops along the ride course. Apparently, as I hear it, the themes of the pit stops are highly confidential to avoid other groups from stealing ideas and, honestly, so that you all are pleasantly surprised when you arrive. Amid the jocularity, however, is one issue that the pit stop system takes very seriously; YOU MUST STOP AND GIVE YOUR NUMBER TO THE CHECK-IN CAPTAIN. By checking in at each pit stop, we know that you are not lost or worse, lying in a ditch. Yes, some of you will want to keep going and pass by a pit stop or two; we support you as long as you make sure that your number is checked off as you pass through. PLEASE, PLEASE, PLEASE HELP US KEEP YOU SAFE.

Finally, when you get to Rock Eagle, Steven Eads, Jessi Arnidis, Chris Morter, and Jane Lawson will be there to greet you. I could give you a flowery description of the service you can expect, but think Marriott Marquis, just a little more rustic. Their job is to get your luggage and supplies to the camp, delivered to your cabins and still have time to make the place festive in time for the first rider to arrive. As usual the pool will be available throughout the afternoon and Jane will have some beer on ice.

Oh, by the way, if you are feeling like you need a doctor’s attention, e.g., you get stung, flip over your handle bars, dehydrate, etc., Dr. Rana Chakraborty, pediatric doc at the Grady IDP, will be on the route to assist you with any malady. In addition, I will have Dr. Jesse Cannon, E.R. doc from Emory University Hospital, backing up on Saturday and a surprise guest doc (code for I am still looking for one) to play back up on Sunday. All of these medical professionals will be on the route and will respond to emergencies at a moment’s notice. Help us help you by letting your nearest SAG wagon know if you are feeling sick, weak, or are in pain.

That is your logistics team.

Now, I need your help. If any of you have friends or loved ones that could support the event by creating a SAG team, I would be forever grateful. For the event to be safe, we need about 10 SAG vehicles patrolling the route. All you need is time and a vehicle capable of mounting a bike rack. Ideally, there should be two people for each vehicle; one to drive and one to coordinate and communicate. If you know of someone that is willing to SAG, please send an email to myself or to Colin. Our emails are: Mark.lambert@positiveimpact-atl.org and cwright.ee94@gtalumni.org

Looking forward to another fun, successful AV200! TEN DAYS and counting…


3 thoughts on “what UPS wanted to say in their ads

  1. Mary Harding - Puget Sound Riders team - heading from Seattle to Atlanta to ride the AV200! on said:

    thank you in advance from another volunteer rider for all that our volunteer crew members do for us…I know that we’re all on the same team, but yours is truly an amazing effort and very much appreciated!

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